Understanding and being able to articulate your point of difference – often called unique selling proposition – strengthens your brand and allows you to better position yourself in a crowded marketplace.
To do that you need the right communications and marketing strategies – ones that compliment your general way of doing business, fit with your values, and ultimately get you where you want to go.
Good strategies can also make future decisions easier, provide guidance to you and your team when they are communicating with stakeholders and will encourage professionalism and consistency with your messaging.
Get in touch if you want to talk about:
- Identifying your unique selling proposition
- Developing a strategic marketing and communications plan
- Getting some advice on improving your marketing material
- Improving your stakeholder management and/or engagement
- I can also help with branding and write an accessible style guide if you don’t have one.
Stakeholder Engagement
Bringing targeted strategy into your marketing can work wonders with your engagement.
When your clients, funders, community, staff and other stakeholders are engaged in your organisation, it means you are on their radar. They understand what you do and how you do it and they keep coming back for more.
Engagement is pretty much the holy grail of communications and marketing – particularly for Not for Profits. And it all starts with understanding your stakeholders and choosing the right communication channels.
I can help with all those pesky little details like how to build a database, deciding on if you need a newsletter and setting you up with one, and identifying your social media positioning and measuring if it’s working for you.
Heart and Soul Consulting 