Sometimes I have a bit of a battle with clients to get them to include infographics in their Annual Reports. I hear a lot of scepticism about how they work and whether they are just the “latest trend”.
I recently read a great article that gives a lot of reasons why infographics work – 13 reasons in fact. It is worth a read from a factual perspective, but the infographics on the article are (not surprisingly) excellent, and totally prove the point.
As well as Annual Reports, infographics work in tenders, expression of interest submissions and a whole lot of other documents. The link to the article is here.