Author: Heart and Soul Consulting

It doesn’t matter what kind of not for profit organisation or social enterprise you are involved in, your marketing will be enhanced with testimonials. Properly written and targeted, testimonials can provide information and insight to your services and approach, as well as inject positive comments onto your website or marketing collateral. Sometimes you may receive…

Sometimes I have a bit of a battle with clients to get them to include infographics in their Annual Reports. I hear a lot of scepticism about how they work and whether they are just the “latest trend”. I recently read a great article that gives a lot of reasons why infographics work  – 13…

I’ve just read a very interesting article by Naomi Simpson from RedBalloon, that is aimed at those concerned about how Artificial Intelligence will affect marketing and marketing roles. The standout comment for me is from Or Shani, founder and CEO of an AI marketing platform called Albert. “In the past five to 10 years digital marketing…

I just read a great blog by the fabulous Ming Johanson from OTOTGo about 5 things you can do to improve your Facebook strategy. I am constantly encouraging my clients to think about their social media strategies and this really nails some key factors. In particular I related to the second point to talk with people and…

Like many people I have sat through a lot of presentations in my professional and personal life.  Unlike many people I have made hundreds (if not thousands) of them and so I have some strong opinions on what makes a good presentation and what can ruin one. Powerpoint can fall into both of those categories.  Used wisely…

AIM WA offers annual scholarships to not-for-profit organisations and aspiring professionals in the community, who wish to embark on professional development. The scholarships provide training up to the value of $4,000 that can be used to fund participation in any of the Open Programs offered by the Institute in seven different fields. Applications are now open for…

“People are your best asset” was the opening sentence in an article I recently read in a ProBono Australia Newsletter. As a statement it is so true, however so rarely acknowledged in real and lasting actions within organisations. Mike Davis, the author, is the founder of Purposeful, a social impact advisory dedicated to empowering businesses to grow their…

The Power of Three Given the conversations I seem to be having lately, it appears every Not for Profit organisation, business and individual in my little corner of the planet believes they need a whole new website, OR need to upgrade their current website, OR need to update the content on their website. In particular…

There was a very interesting article that popped up in my inbox recently regarding a Facebook scam. The scammers had copied the Facebook page of a legitimate business and were offering promotions in return for personal details. I spent some time working for WAScamNet in Consumer Protection here in Western Australia (who by the way, do…

There was a great article recently in the Guardian Australia about privacy online and in particular the HUGE corporation that Mark Zuckerberg controls….Facebook, Whats App, Messenger and Instagram… which adds up to a whopping figure of 3.5 billion accounts. We all hand over our data without really thinking about the consequences. I worked in WA…